PIC Value
Value Realization & GovernanceStrategy that pays back — and the numbers to prove it.
We define what value means for your organization, build the office that captures it, and measure whether it arrived.
Explore PIC Value
We turn strategy and AI investment into measurable value.
Pulse Innovation Consulting is a Riyadh advisory firm working with government entities, state-owned enterprises and leading private-sector organizations. We don't sell decks. We embed alongside leadership teams and transfer capability.
01 · Who we are
A trusted partner. Not a vendor.
Riyadh · Est. 2024
Riyadh, serving the Kingdom
Pulse Innovation Consulting is a Riyadh firm specializing in strategy and value realization. We work with government entities, state-owned enterprises and leading private-sector organizations.
Most organizations can tell you precisely what they spent. Far fewer can tell you what it returned. Closing that gap is the discipline the firm is built on — and the reason we structure the work in three units rather than a menu of services.
We don't sell decks. We embed alongside leadership teams, transfer capability to your people, and stay accountable for whether the value arrived.
02 · The firm
One firm.
One firm.
Three ways.
One firm. Three ways we turn intent into measurable value. Value is created, made visible, and built into the business.
PIC Creative
Brand, Narrative & CommunicationValue nobody sees isn't value.
Brand, story and content that make what you have built worth choosing.
Explore PIC CreativePIC AI
AI & Data, AppliedAI that shows up in the P&L.
An advisory practice and a venture studio. Systems that deliver measurable outcomes — and independent accountability for whether the investment paid off.
Explore PIC AI
03 · Where most clients start
Start with a
Start with a
diagnostic.
Fixed scope, fixed duration, and a number at the end rather than a deck. One diagnostic per unit — run on its own or together.
The Value Diagnostic
What the strategy and the investment behind it have actually returned, where value is leaking between approval and delivery, and what to do about it.
The Brand & Communication Diagnostic
Where the organization is being misread, who is not hearing it, and what would move them. Findings are yours whether or not the work follows.
The AI Value Diagnostic
What the AI and data investment has returned, which pilots deserve production, and what governance is missing before they get there.
04 · How we work
The ACE
The ACE
Method.
Advice, Connect, Empower. A structured approach to value realization, tailored to each client's operating reality.
AdviceStrategic counsel
Strategic counsel grounded in your operating reality, not benchmark decks.
ConnectThe right capability
Bringing the right partners, capabilities and networks to the problem.
EmpowerCapability transfer
Transferring capability so the outcome survives after we leave.
05 · How we measure
What we hold
What we hold
ourselves to.
Value is not a claim, it is a measurement. We separate what was produced from what changed, and what changed from what it was worth.
Step 01
Output
What the programme produced. Delivered, countable, and the easiest thing to mistake for success.
Step 02
Outcome
What changed as a result. Measured against a baseline established before the work began.
Step 03
Value
What that change was worth to the organization. Measured on its own terms, not inferred from the outcome.
Strategic alignment
Whether the result moved the organization toward what it said mattered.
Service quality
Whether the people the organization exists to serve were better served.
Financial return
Whether the money released, saved or earned exceeded what was spent to get it.
0%
Budget Efficiency
Achieved for state-owned enterprises through data-driven strategies.
SAR0M
Annual Redirection
Redirected to higher-return strategic initiatives.
Figures are reported anonymously and without attribution. We do not publish client names, logos or testimonials — including with permission — because the organizations we work with rarely want their value gap discussed in public.
06 · Sectors
Sector Agnostic.
Sector Agnostic.
Vision 2030 Pivotal.
The method travels. While it applies across sectors, we hold deep expertise in three industries pivotal to the Kingdom's transformation.
Healthcare
Where value already has a precise definition: the outcomes that matter to a patient, against the cost of delivering them. Care delivery, operations, and AI deployed in a clinical setting.
Sector of national priority
Education
Aligning institutional strategy with workforce and national development goals — and demonstrating what the investment behind it actually returned.
Human Capability Program
Investments & Financial Services
Value realization in portfolio and operating contexts, where the return question is already the language of the board.
Economic Diversification
We are independent of every platform vendor. When we tell you an investment did not return, nothing in our commercial model argues otherwise.
07 · Why PIC
Four reasons
Four reasons
clients stay.
We don't sell decks. We embed alongside leadership teams, transfer capability, and remain accountable for measurable outcomes.
01
Measurement, not assertion
Output, outcome and value are measured separately, each on its own terms, and scored on three weighted axes.
02
Independent by design
We do not resell platforms and we take no vendor commission. Our only accountability is to your outcome.
03
Capability transferred
Sustainable change delivered through internal enablement rather than consultant dependency.
04
Named accountability
You know who is doing the work. Every engagement is led by a named principal, not an anonymous bench.
08 · Who you work with
The team.
Three units, three named leads. We bring in specialist capability where an engagement calls for it, and we say so.
Wesam Abuznadah
Founder & CEOLeads PIC Value — strategy, the Value Creation & Realization Office, and governance advisory.
Aziz Traboulsi
Partner, AI & DataLeads PIC AI — AI and data systems, from use-case prioritization through to production.
Abdullah Abuznadah
Partner, Brand & CreativeLeads PIC Creative — brand, narrative, content and communication.
09 · Frequently asked
Questions, answered.
What is Pulse Innovation Consulting (PIC)?
A Riyadh advisory firm established in 2024, specializing in strategy and value realization. We work with government entities, state-owned enterprises and leading private-sector organizations. The firm operates as three units: PIC Value, PIC Creative and PIC AI.
What are the three units?
PIC Value — value realization and governance. PIC Creative — brand, narrative and communication. PIC AI — AI and data, applied. Value is created, made visible, and built into the business.
Is PIC a consultancy?
In part. We advise on strategy and value realization, and we also build. PIC AI is both an advisory practice and a venture studio — we invest in and incubate our own Arabic-first AI companies, Revorr and Fitamorel. We do not resell platforms and we take no vendor commission, and where a company we have invested in is relevant to work we are assessing for you, we say so and exclude it from the recommendation.
What is the ACE framework?
Our value realization framework. Advice — strategic counsel grounded in your operating reality. Connect — bringing the right partners, capabilities and networks to the problem. Empower — transferring capability so the outcome survives after we leave.
What is a PIC diagnostic?
A fixed-scope, fixed-duration engagement that ends in a number and a decision-ready plan rather than a deck. There are three — the Value Diagnostic (strategy and value realization), the AI Value Diagnostic (AI and data), and the Brand & Communication Diagnostic. Each can be run on its own or alongside the others, and the findings are yours whether or not the work that follows is ours.
Which sectors does PIC serve?
Our methodology is sector agnostic. Our deepest expertise spans three sectors pivotal to Vision 2030: Healthcare, Education, and Investments & Financial Services.
Where is PIC located?
Riyadh, Kingdom of Saudi Arabia. Use the get in touch at the foot of this page and we will come back to you.
Start here
Start with a number, not a proposal.
Tell us what you invested and what you expected. We will tell you what it would take to find out whether it worked.