01 · The problem
01
Most AI programmes stall between pilot and production. The ones that reach production often cannot say what they returned.
Governance arrives late, data foundations are assumed rather than built, and the business case is never revisited.
02 · What we do
Two things.
That's it.
We advise organizations on AI, and we build AI companies of our own. Everything else on this page is one of those two.
01
We advise.
Independent counsel on where AI belongs, what it returned, and who is accountable when it is wrong.
AI Strategy & Needs Assessment
Where AI and data would earn their place, and where they would not. Use-case prioritization against the data you really have.
The AI Value Diagnostic
Four weeks, fixed scope. What the investment returned, which pilots deserve production, and what to do next.
AI Governance & Assurance
An operating model aligned to SDAIA, NDMO, DGA and sector regulators, so oversight is designed in rather than retrofitted.
02
We build.
PIC invests in and builds its own Arabic-first AI companies. It is where the method is tested on our own money before it reaches your programme.
Revorr
Arabic-first AI review intelligence for multi-branch businesses — turning customer feedback into decisions an operator can act on.
Fitamorel
AI styling for Saudi e-commerce, built to run inside the platforms merchants already sell on.
Build & Deploy
Production systems for clients, with owners, monitoring and a measured business case — built alongside your team so they can run it without us.
PIC invests and builds. Each company is a separate entity with its own team and its own cap table, built to stand on its own.
03 · How we work
One function,
not scattered pilots.
A central AI function — one place where AI investment is prioritized, governed and measured — rather than a dozen experiments nobody is accountable for.
Seven dimensions,
assessed first.
The assessment sets the sequence. Weak foundations get fixed before the use case is chosen, not discovered halfway through delivery.
01Strategy
Whether AI is attached to a business objective or to an enthusiasm.
02Value
Whether anyone has said, in advance, what a win would be worth.
03Governance
Who is accountable when a model is wrong, and what happens next.
04People
Whether the people expected to use it have been prepared to.
05Organization
Whether decisions about AI are made in one place or in twelve.
06Data
Whether the foundations are built or merely assumed. Usually assumed.
07Engineering
Whether anything can actually run, be monitored, and be maintained.
01 · Return
Does it return?
Is there a measured business case, revisited after deployment rather than filed after approval?
02 · Responsible
Is it responsible?
Does it hold up against national frameworks and sector regulation, with oversight designed in from the start?
03 · Reliable
Is it reliable?
Does it run in production with named owners and monitoring, or only in a demonstration?
04 · Independence
We do not resell platforms and we take no vendor commission. When we tell you an AI investment did not return, nothing in our commercial model argues otherwise.
We also build. Where a company we have invested in is relevant to work we are assessing for you, we say so before the engagement begins and exclude it from the recommendation. We would expect the same discipline from anyone advising us.
PIC is a strategy and value realization firm with an AI unit — not an AI consultancy. Our accountability is to the outcome, not to a technology choice. Strategy sets direction, AI and data enable, the value office captures the return, and governance sustains trust.
05 · Where to start
The AI Value Diagnostic.
We establish what your AI and data investment has actually returned, where value is leaking, and what to do in the next two quarters. You get a number and a decision-ready plan — not a deck.
Fixed scope
No scope creep
06 · The rest of the firm
Other ways we can support you.
Value is built into the business here. It is created by PIC Value, and made visible by PIC Creative.
